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Successful Tips for Marketers in a Digital World

The digital landscape is constantly evolving. To remain relevant, businesses and marketers, especially in the B2B space, need to constantly pay attention. What’s hot today could be gone tomorrow, and...

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From Tweets to Transactions: Measuring Social Media Success

LinkedIn and Twitter—you’ve been using these two platforms to present your latest product offerings to your followers, but is it working? Have you actually converted a Tweet to a transaction? Once your...

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4 Quick Social Media Shortcuts

Every week it seems like there’s a new social media platform, trend, or scheduling app. Social this, social that, social, social, social. Social media is unique because it changes as fast as consumers...

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How Social is Your Company? [Infographic]

The post How Social is Your Company? [Infographic] appeared first on LePoidevin Marketing.

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The Importance of Customer Reviews & Client Testimonials

Thanks to Yelp, Angie’s List, Glassdoor and others, customer reviews and client testimonials are the new normal in both B2C and B2B marketing. Well before they contact you, buyers are doing their...

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Social Media Strategy

Like many things, there is no one template strategy for social media. Your company’s goals and objectives are different from your competitors’, so you need to first identify what you want your social...

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Tweeting Your Way Through Trade Show Season

A lot of B2B companies see social media as an optional marketing strategy – a nice add-on if they have time. But those who view social media this way are in the minority, and probably aren’t doing it...

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6 Steps To Boosting Your Instagram Profile

Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers: 1. Start at home....

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B2B and Facebook—do we still have something there?

B2B and Facebook—do we still have something there? Do you get the feeling that Facebook just isn’t the platform to market on? I’ve been questioning myself this quite often lately—not just when it comes...

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Please allow me to introduce myself:

My name is Micah and I’m the newest member of LePoidevin Marketing. As their new Social Media Intern, my job is to create social media content for our clients’ various online social media accounts. In...

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